Hook Mobile launches MAX 2.0 MMS Platform
April 1, 2008
SAN FRANCISCO, CA--(Marketwire - April 1, 2008) - Hook Mobile, a mobile pioneer focused on unleashing the potential of Multimedia Messaging (MMS), has its sights on unlocking the rich media stored in social networks with the launch of its MAX 2.0 platform. The company is targeting the billions of multimedia files added to social networks each year as a great opportunity to fuel the growth of MMS. The Hook Mobile platform provides application developers an open API to easily extract and send multimedia files directly to mobile devices, thus extending the interaction of social media applications to mobile without the need to browse and download additional software.
MAX 2.0 is the first open platform to connect application developers in social networks, such as Facebook, MySpace and Bebo, to mobile devices via MMS. With this platform, Hook Mobile enables the multitude of digital bits to be easily shared with family and friends -- connecting them to their mobile lifestyles and offering social media developers a direct path to untapped premium revenues.
Hook Mobile's MAX 2.0 platform removes the complex layers of application integration, media transcoding, approval standardization and message delivery that previously made it nearly impossible for application developers to use MMS. Hook's open API provides access to the MAX 2.0 platform for seamless mobile delivery across an endless variety of device types, media formats, diverse carrier network connections and user handset capabilities. In addition, a "mobile tab" code base can be integrated into any Website, application or widget, standardizing the registration, cancellation, and terms and conditions for all applications, giving mobile carriers the assurances they need to protect the privacy of their mobile subscribers.
Terry Hsiao, Hook Mobile CEO, stated, "We've embraced the openness of the social media environment by offering our open APIs to unlock the potential of MMS. As one of the most underutilized features on mobile handsets, MMS is showing signs that it will follow the exceptional growth path of text messaging, and we see social networks as the media source that will be the catalyst for carriers to monetize on the long tail."
Hook Mobile's MAX 2.0 platform is delivering high-quality multimedia content across the United States by working with the top U.S. wireless carriers. Several additional wireless carriers are expected to introduce Hook's MMS to Mobile over the next several months, and further expansion into Canada and Western Europe is anticipated later this year.
ABOUT HOOK MOBILE'S MAX 2.0 PLATFORM
Hook Mobile's MAX 2.0 platform provides a seamless link between the social media applications and mobile carriers' MMS networks. By offering an open REST-based API for application developers, Hook Mobile reduces MMS integration with carriers from several months to a few days. The platform supports mobile premium billing, short code routing and video/image/audio transcoding, and it is compliant with MMA Best Practices.
ABOUT HOOK MOBILE
Hook Mobile is an MMS pioneer based in Vienna, VA, with offices in San Francisco and Shanghai. By utilizing MMS to extend social media, the company is unlocking billions of rich media files and providing a market catalyst allowing MMS to reach its full potential. MMS is the next generation of text messaging, which is allowing users to receive multimedia files including video, audio, images and slide shows on their mobile phones. Visit www.hookmobile.com.
« Back to Press |
