Paramount Launches VooZoo Mobile on Hook's MAX 2.0 Platform
April 1, 2008
HOLLYWOOD, Calif., April 1, 2008 /PRNewswire/ -- Since the formation of
Paramount Mobile Entertainment in February, the division has been actively
seeking and implementing new ways to package the studio's wide range of
content for mobile and wireless devices. The scope of projects includes the
development of new original content, in addition to one-of-a-kind advanced
applications. Some of PME's new projects and ventures include:
VooZoo Mobile -- Paramount Mobile Entertainment is breaking new ground
by launching a beta-version of VooZoo Mobile; the first Multimedia
Messaging Service application on Facebook. VooZoo Mobile is a cutting edge
mobile application that allows Facebook users to express themselves
creatively by selecting scenes from their favorite movies and sending the
"movie emoticons" to their friends' mobile phones. Facebook users
subscribing to the top carriers in the U.S. will be able to share their
favorite clips from thousands of Paramount Pictures' titles ranging from
The Godfather and Mean Girls to Zoolander and Breakfast at Tiffany's for a
monthly bill-to-phone subscription fee. Paramount Mobile Entertainment
expects that VooZoo Mobile will revolutionize the way people communicate
through their mobile phones and has leveraged Hook Mobile's MMS delivery
system, MAX 2.0 Platform, to handle the projected volumes.
RETROSODES -- Paramount Mobile Entertainment is planning on going into
development on mobile applications that will translate Paramount Pictures'
catalogue of films into a series of animated shorts entitled Retrosodes.
The Retrosodes will consist of animated episodes based on classic and
iconic films, and will debut with titles including Top Gun, Saturday Night
Fever and Zoolander. Paramount Mobile Entertainment and Player X will
co-produce and publish the Retrosodes to be made available for download or
streaming through wireless devices.
Further details and info on these projects and others including dates,
pricing and more are forthcoming. Stay tuned for additional Paramount
Mobile Entertainment and Paramount Digital Entertainment announcements in
the near future.
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