Alexandria, VA - September 25, 2006 —Hook Mobile, a pioneer in Multimedia Messaging Services (MMS) innovation, today announced that it has received a "Technology Pace Setter" award at "The New New Internet" Conference held at the Ritz Carlton, Tysons Corner, Virginia. The conference, highlighting opportunities and strategies for Web 2.0 companies, attracted over 400 technology executives and featured speakers from Google, Microsoft and Harvard Business School.

Hook Mobile is defining a new category of "mobile collectible content" with the launch of the first cross-carrier MMS application suite. By leveraging the company's innovative platform -- the first to combine multi-media messaging, marketing and social gaming for the creation of mobile collectible content - HookMobile is defining the next-generation of mobile content. The company's patentpending platform, the Mobile Asset eXchange (M.A.X.), combines digital printing, "collect-to-win" redemption and digital tracking of individual assets, helping take mobile social networks to a new level.

"We are honored to be recognized for our technology innovation by some of the pioneers of Web 2.0" said Brian Kathman, Hook Mobile CEO. "We believe that digital assets are fast becoming the social currency of our generation, and we truly see a convergence between the web and mobile platforms in the coming years. Our technology will play an important part in that convergence."

Hook Mobile is pioneering the coming wave of MMS messaging. Nearly every new mobile phone contains the capability for MMS. According to research firm IDC, by next year there will be approximately 80 million MMS subscribers in the US, leading to an anticipated $7.4 billion in new subscriber revenue.